Introduction to "BIG FAT LIES"
If you've ever walked into a health food store and asked for information about supplements...
If you've ever read any one of the many popular bodybuilding or fitness magazines...
If you've ever bought the latest best-selling diet book...
If you've ever watched late night TV and listened to a diet or fitness guru preach about an amazing new diet, exercise machine or supplement...
If you've ever surfed the web for information about diet, nutrition or training...
If you've ever done ANY of these things, then the odds are good that you've probably been lied to!
Are you shocked? Surprised? Outraged? If so, then join the club - you're not alone.
Honest information about nutrition and fat loss is harder to come by than ever before, and nearly everyone has been misled at one time or another. I know I have.
I wasted literally thousands of dollars on workout programs that didn't "work out" and "fat-burning" supplements that didn't burn anything but a hole in my wallet.
To successfully navigate through today's jungle of misleading and conflicting information, you have to become a very shrewd and discriminating consumer.
There are three reasons why it's so hard to find truthful information today:
1) Big Business
Weightloss is a 50 billion-dollar a year industry. With so much at stake, unscrupulous marketers will tell you just about anything - even outright LIES - to get you to buy their products and to further their financial interests.
2) Information overload
Since the electronic age has arrived, lack of information is not a problem anymore. The problem these days is too much information.
Fitness and diet "guru's" preach about their "latest breakthroughs" on TV infomercials 24 hours a day, seven days a week.
Hundreds, even thousands of diet and exercise books fill bookstore shelves. Dozens of magazines clutter the newsstands every month.
To top it all off, the explosion of the Internet is adding to this "info-quagmire" at an exponential rate.
There are 270,000,000 web pages indexed on Google under "fitness" and 87,400,000 under "weight loss." Where do you even begin?
3) Conflicting advice.
Even industry professionals such as registered dieticians, research scientists, MD's, PhD's, and certified trainers give a tremendous amount of contradictory advice.
There are a lot of opinions out there and everyone seems to tell us something different.
This has left a lot of people frustrated, disillusioned, and thoroughly confused. It's hard to know whom or what to believe anymore.
This is the reason why I wrote this 12-part mini course...To expose the cover ups, dispel the myths, uncover the scams and reveal the truth in a marketplace full of lies.
In a mini-course such as this, I could have easily dived right into the how-to and mechanics of eating and training for fat loss (many of my weekly newsletters do just that).
However, because of the amount of misinformation in the health and fitness industry today, my job as a fitnes educator has become extremely difficult... sometimes it seems like digging a trench in the sand with a sewing needle!
Before I can effectively begin to teach you the truth about getting leaner and more muscular, I first have to UN-TEACH all the rumors, myths and lies...
Without this foundation, the information overload and bombardment of claims would simply continue to confuse and perplex you.
Once you've been through this 12 part mini course, you'll be among the savviest and most educated consumers on the planet.
You will instantly know how to spot a scam and you'll know without hesitation if a product or program has the potential to work or not.
Best of all, since all the "junk information" will finally be OUT of your head, that puts you in the perfect position to absorb and apply good fat loss information when you receive it, and you'll be on your way to the best body of your life!
This is not just a clever play on words, it's a physiological truth and I based my entire trademarked BURN THE FAT system on this premise.
BURN THE FAT
Tom Venuto
--------------------------------------------------------
BURN THE FAT READER FEEDBACK
--------------------------------------------------------
"Big Fat Lies is great!!! Tom Venuto is a consumer advocate for what is happening in the fitness industry... Tom is like the Ralph Nader of consumer rights when it comes to the truth in fitness"
- Glenn Greer, Coral Gables Fitness
"Keep it up, Tom. You're like one voice of truth speaking in a crowd that's screaming B.S. ... It's helpful to us rookies that are just looking for some honest advice on getting into shape."
- Kent Forrest
"Tom, Your candid advice is very refreshing in this day and age when people are passing off promotions as advice."
- Robert McCarson
If you've ever read any one of the many popular bodybuilding or fitness magazines...
If you've ever bought the latest best-selling diet book...
If you've ever watched late night TV and listened to a diet or fitness guru preach about an amazing new diet, exercise machine or supplement...
If you've ever surfed the web for information about diet, nutrition or training...
If you've ever done ANY of these things, then the odds are good that you've probably been lied to!
Are you shocked? Surprised? Outraged? If so, then join the club - you're not alone.
Honest information about nutrition and fat loss is harder to come by than ever before, and nearly everyone has been misled at one time or another. I know I have.
I wasted literally thousands of dollars on workout programs that didn't "work out" and "fat-burning" supplements that didn't burn anything but a hole in my wallet.
To successfully navigate through today's jungle of misleading and conflicting information, you have to become a very shrewd and discriminating consumer.
There are three reasons why it's so hard to find truthful information today:
1) Big Business
Weightloss is a 50 billion-dollar a year industry. With so much at stake, unscrupulous marketers will tell you just about anything - even outright LIES - to get you to buy their products and to further their financial interests.
2) Information overload
Since the electronic age has arrived, lack of information is not a problem anymore. The problem these days is too much information.
Fitness and diet "guru's" preach about their "latest breakthroughs" on TV infomercials 24 hours a day, seven days a week.
Hundreds, even thousands of diet and exercise books fill bookstore shelves. Dozens of magazines clutter the newsstands every month.
To top it all off, the explosion of the Internet is adding to this "info-quagmire" at an exponential rate.
There are 270,000,000 web pages indexed on Google under "fitness" and 87,400,000 under "weight loss." Where do you even begin?
3) Conflicting advice.
Even industry professionals such as registered dieticians, research scientists, MD's, PhD's, and certified trainers give a tremendous amount of contradictory advice.
There are a lot of opinions out there and everyone seems to tell us something different.
This has left a lot of people frustrated, disillusioned, and thoroughly confused. It's hard to know whom or what to believe anymore.
This is the reason why I wrote this 12-part mini course...To expose the cover ups, dispel the myths, uncover the scams and reveal the truth in a marketplace full of lies.
In a mini-course such as this, I could have easily dived right into the how-to and mechanics of eating and training for fat loss (many of my weekly newsletters do just that).
However, because of the amount of misinformation in the health and fitness industry today, my job as a fitnes educator has become extremely difficult... sometimes it seems like digging a trench in the sand with a sewing needle!
Before I can effectively begin to teach you the truth about getting leaner and more muscular, I first have to UN-TEACH all the rumors, myths and lies...
Without this foundation, the information overload and bombardment of claims would simply continue to confuse and perplex you.
Once you've been through this 12 part mini course, you'll be among the savviest and most educated consumers on the planet.
You will instantly know how to spot a scam and you'll know without hesitation if a product or program has the potential to work or not.
Best of all, since all the "junk information" will finally be OUT of your head, that puts you in the perfect position to absorb and apply good fat loss information when you receive it, and you'll be on your way to the best body of your life!
This is not just a clever play on words, it's a physiological truth and I based my entire trademarked BURN THE FAT system on this premise.
BURN THE FAT
Tom Venuto
--------------------------------------------------------
BURN THE FAT READER FEEDBACK
--------------------------------------------------------
"Big Fat Lies is great!!! Tom Venuto is a consumer advocate for what is happening in the fitness industry... Tom is like the Ralph Nader of consumer rights when it comes to the truth in fitness"
- Glenn Greer, Coral Gables Fitness
"Keep it up, Tom. You're like one voice of truth speaking in a crowd that's screaming B.S. ... It's helpful to us rookies that are just looking for some honest advice on getting into shape."
- Kent Forrest
"Tom, Your candid advice is very refreshing in this day and age when people are passing off promotions as advice."
- Robert McCarson
posted by Tmastery at 6:34 PM
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